How to register a UK trade mark without a lawyer

Submitted by
Alasdair Taylor
4th April 2011

It is sometimes thought that a solicitor or trade mark attorney must be instructed to register a trade mark. While this is a misconception, anyone thinking of applying to register a mark without a lawyer would do well to study the legal and procedural issues, as there are plenty of pitfalls for the unwary.

The basics

The Intellectual Property Office (IPO) is the official government body responsible for intellectual property rights in the United Kingdom. The IPO will receive and process trade mark applications and where an application is successful, will register the trade mark.

The IPO will consider whether the words, logos, pictures or other signs constituting the trade mark are likely to be seen as a trade mark by the general public. Accordingly, the IPO will object to marks which simply describe goods and services, those which are customary in the line of a trade and those which are not distinctive. Invented words, which are not obviously associated with particular goods or services, will usually be considered distinctive and therefore capable of registration.


In addition, a trade mark application may be unsuccessful because there is an identical or similar trade mark already on the register, which conflicts with the mark being applied for. The rules on conflicting trade marks are set out in Section 5 of the Trade Marks Act 1994.

A search of the UK trade mark register should be carried out before submitting a UK application to check whether any conflicting marks are already on the register. A search can be carried out at the Intellectual Property Office in Newport or at the British Library’s Business and Intellectual Property Centre in London. However, in most instances, it will be more convenient to search using the IPO’s website.

The European Community Trade Mark register may also be searched. A business may have acquired the right to use a mark in the UK by registering it as a Community Trade Mark (CTM). The Office for Harmonization in the Internal Market (OHIM) is the body responsible for registering CTMs, and a trade mark search can be conducted on its website. Note: searches of the UK register on the IPO’s website will return CTMs as well as UK trade marks. These are easily identifiable in the IPO’s website search results because the trade mark number is prefixed with an “E”.

It may be possible to apply to register a trade mark which conflicts with an earlier mark, although the owner of the existing trade mark may be notified and may decide to oppose the application. In addition to checking for registered trade marks, an applicant should consider whether a conflicting unregistered mark is in use. An unregistered mark can prevent the registration of a conflicting mark. It is, unfortunately, impossible to obtain comprehensive information on unregistered trade mark rights; in-depth knowledge of the relevant industry, trade directory searches and internet searches may serve as good starting points, but they are by no means conclusive.

The UK application process

Once formally submitted, only certain types of amendments are permitted (e.g. restricting the scope of the goods and services covered by the application). Accordingly, it is essential to ensure the application form is completed correctly first time.

An application can be made either in hard copy using form TM3, which can be downloaded from the IPO website, or online using form eTM3. The application will ask for an illustration of the mark to be attached and whether the trade mark is part of a series. A series may include a maximum of six marks. Under the Nice Classification, goods and services are divided into 45 classes. An application must specify the goods or services to be covered by the the mark. Classes 1 to 34 cover goods, while classes 35 to 45 cover services. A description of each class is available on the IPO website. The inability to add new goods and services to an application at a later date means it is vital to ensure the classes are correctly identified and listed. Careful consideration must therefore be given to which classes the business currently falls in to, together with future plans for expansion into other areas where the trade mark may be used.

Upon receipt of the application to register, the IPO will carry out its own searches and will, in due course, send a report to the applicant. The IPO may raise an objection if it feels the mark is not really a trade mark. The IPO may also raise an objection if the mark potentially conflicts with an existing trade mark, in which case it will usually notify the applicant of an intention to contact the owner of the existing mark. A single written submission can be made to the examiner to suggest ways in which the application can be taken forward without having to contact the owner of an existing mark and the examiner will then decide whether sending a notification is necessary. Because only one written submission can be made, it may be worth speaking to the examiner on the phone before making the submission. Another way of dealing with prior rights is to contact the owner of the pre-existing trade mark with a view to obtaining their consent to registration. However, the owner of an existing mark will be within their rights to refuse consent, or to ask for costs associated with dealing with the request.

If there are no objections, or if any objections are overcome, the trade mark will be published in the Trade Marks Journal. A period of two months is set aside for any objections to registration to be made, and this may be extended in some circumstances. If no challenges to the application are received in this time, or if any challenges are overcome, registration is completed and a registration certificate is sent to the applicant.

Costs and time-scales for UK applications

The costs associated with a standard application to register a trade mark are currently £200.00 to register a mark in one class of goods or services, with an additional £50.00 being payable for each additional class. An application for the registration of a series of marks may include two marks before an additional £50.00 is payable in respect of each additional mark up to a maximum of six marks. An online application will attract a £30.00 discount.

In October 2009, the IPO introduced the online Right Start application procedure. This procedure provides additional assistance for non-professional applicants. Telephone assistance is available to assist with the completion of form TM3. Half of the standard fee must be paid upfront. The examination report is then emailed, usually within ten business days, whereupon the balance of the application fee becomes payable if the application is to proceed, although the applicant is free to abandon the application at this point. The online filing discount is not available for Right Start applications.

The IPO will not usually refund application fees if an application is unsuccessful, as they cover the cost of examining an application and other administrative costs.

If there are no objections raised then the entire application process will usually take around six months. Registration will take longer if objections are raised, although the precise time taken will depend on the number and complexity of objections. Time-scales of over two years from making an application to its registration are not unheard of, so it is important to ensure from the outset that sufficient time and resources can be set aside, should the process become protracted.

A word of warning

Whilst it is entirely possible to complete the above steps without the assistance of a solicitor or trade mark attorney, in many cases it may be best to instruct one, particularly where complications may arise. As with all decisions involving legal spending, you should aim to strike the right balance between costs and risks. It’s always tempting to cut legal fees, but this can be a false economy and the consequences of a faulty application can be disastrous for a business. A good solicitor or trade mark attorney will be familiar with the registration procedure, the best search methodologies and the current law and practice relating to registrability.

This article was researched and written by Aasim Durrani.


Thanks for posting this. It seems fairly complicated to register a trademark without a lawyer and I would hate to make a mistake if I didn’t know what I was doing. However, if you can figure it out on your own, and don’t want to spend the extra money, then I think your tips here would really help get it done.

If you do file your own trade mark application and you run into problems, it may not be too late to get professional help. Very often it may still be possible to salvage the application.

There are some great free resources out there for trade mark information.
It isn’t difficult for a lay-person to do for the UK – I’ve done it for lots of my friends.
Its just a case of reading the IPO website and taking the time to get it right.
I have been able to overcome examination objections based on ‘potential confusingly similar’ marks, classes and a lot of other elements by using common send, phoning the IPO and reading.
I actually find it very interesting and satisfying.

If an individual wants to register a trade mark by him or herself, before any commencement of trading, is that still possible, or do you have to be registered self-employed or as a company?

In the UK, certainly, an individual can apply to register a trade mark before registering with HMRC as self-employed or incorporating a company. Trade marks should, however, only be registered where there is a bona fide intention to use them in the course of trade.

Can I just register a name of a club that organises a non profit show/exhibition once a year so, as such, is not a business? I would just like protection over the name we use to promote/organise these shows??


The trademark may be declared null and void if the applicant does not have the necessary standing to hold intellectual property. What is the necessary standing to hold intellectual property when registering as an individual, not a company?

Many Thanks

I’m hoping someone can give me a bit of their wisdom!. I’ve filed an application for a trade mark, that sailed through the initial examination stage and has been published in the Trade Marks Journal.

It’s for a mark in classes 41 & 43 only, and it contains 3 words.

I’ve received a letter from a New York firm of lawyers stating that they’ve been instructed to file for opposition, by a client, as they claim it infringes their client’s mark. Their client’s mark has only been applied for and I can see has had a ‘Notice of Threatened Opposition’ filed and accepted. It’s for one word.

The lawyers have asked me to a) withdraw the application or b) enter a coexistence agreement where I pay ‘reasonable, capped fees’ for drawing up the legal document. I’ve replied, denouncing their very generous offer!

Without giving too much away, as I don’t want to jeopardise anything (my apologies for being cryptic) they’ve filed for two different classes, 14 & 38. My application contains contains their applied for mark. For example only – let’s say my application is ‘The great escape’ filed in classes 41,43. They have filed ‘escape’, in classes 14,38 which looks like it’s going to be opposed.

My questions are: Are NICE classes mutually exclusive? e.g. can the word ‘escape’ be registered in 10 diffrent classes, with 10 different owners (in theory). As my application is, de facto, in two different classes to their applied for mark, what happens if they do actually file an opposition? Does the IPO make any inital judgement on whether the opposition is a valid and reasonable one, or do they simply inform me that an opposition has been received, here are are details of who’s filed it, with all the timetable stuff, but basically slug it out between you and let us know!

In principle, depending upon the circumstances, the same mark can be registered in different classes to different owners. However, that does not mean that use of a mark in respect of goods or services in one class will not infringe marks registered in other classes, or that a registration in one class will not block registrations in other classes.  It depends upon the statutory tests.

See the IPO’s opposition documentation for details of how the opposition process works:

We are a Canadian company, but we are also registered to do business in the UK as we collect and pay VAT.

Do we register with our Canadian information, or do we have to use our UK information?

If I am based outside of the UK and nominate a friend or relative to be my representative in the UK, what does this mean? Do they have any rights over the trade mark?


I have a name  registered with 3 domain name extensions; .com,, and .uk

Does having these three domain name extensions help me to overcome objections when applying for a trade mark?

… might help you to get over an objection based on s3(1) of the Trade Marks Act 1994. See the proviso to that section: 

“Provided that, a trade mark shall not be refused registration by virtue of paragraph (b), (c) or (d) above if, before the date of application for registration, it has in fact acquired a distinctive character as a result of the use made of it.”

However, I doubt that simply registering the names will be of much help.

I am looking to file without a lawyer. Can I just list anyone as my representative? Will my representative be contacted by the trademark office? And will they need to confirm anything?

I am a non-resident living in Canada. To file a trademark, one of the oweners/representatives has to be a resident of EU.

I have a UK address I can use, but just wondering if I can list anyone as the representative even if they don’t reside at the address.

I owned a US based company and want to start a business in UK and looking to apply for a TM in UK. Now while filing my application online the UK official TM website is asking for enter the details of representative that must be in Europe. I don’t have any such representative and I don’t know anyone who can help me on it. Should I leave that part as a blank or I have to find anyone. Please guide.

A representative is usually a firm of lawyers or trade mark attorneys. If you do not have a representative, you should leave this blank. I believe however that under current rules, if you are outside the EU and don’t have a representative within the EU, you do have to provide a correspondence address within the EU (elsewhere on the application form).

im looking to register a trademark, but for example a rather big company has already registered part of the name  e.g “TUB”  and i want to register “TUBFIT”   in the same class, im thinking they will likely object, but ive noticed in US trademarks you can say you arent seeking rights to an existing trademarked word “TUB” in this case. Is this possible and a worthwhile approach in uk trademark application??

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