Marketing Law Archives | SEQ Legal

Web partnership contracts involving content-based promotion

22 Jan 2013
Posted in Internet Law, Marketing Law

Partnerships are an important part of many website marketing strategies, particularly content-based partnerships. Through such partnerships, a website operator can access the anonymous traffic, registered users and marketing lists of others. Just as important, an operator can gain access to original and relevant content for his or her own audience. In many cases, partnerships are […]

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Writing an SEO contract

19 Jul 2012
Posted in Internet Law, Marketing Law

Success or failure in the search engine results pages (SERPs) can make or break a business.  With serious money at stake, all SEO consultants and agencies need to be conscious of the legal risks that their work entails. One of the most important ways of managing those risks is through the use of a good […]

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Prize competitions and the law: navigating the labyrinth

30 May 2012
Posted in Marketing Law

The laws of England and Wales on prize competitions can seem labyrinthine.  But for most prize competitions, the route through is reasonably straightforward. There are three main stages.  First, design the competition in such a way that it isn’t in danger of becoming expensively ensnared in the gambling law regime.  Second, mark those areas of […]

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Google, paid links and English prisons

28 May 2012
Posted in Internet Law, Marketing Law

Google’s prohibits paid links that pass PageRank:  “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.” Google acknowledges that advertising links are a hugely important part of the online economy, but recommends that such links be structured in such a […]

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Sellling online and the law – part 3 – product descriptions

Product descriptions and photographs are among the more important aspects of a typical online sales strategy.  Descriptions should be clear, informative and fresh; photos should be properly exposed and focused, and large enough enough to show off the products to best effect.  But also, descriptions and photos must be legal. This article – part 3 […]

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