Linking policy

This is a template linking policy. It has been designed to help those website operators who wish to set out in detail their policies and practices on hyperlinking.

The policy may be used to state both a website’s policy for linking out as well expectations in relation to incoming links. However, unless a linking policy forms part of an enforceable contract, the provisions in relation to incoming links at least are unlikely to be enforceable.

Although this sort of policy is unusual, it can still be useful on certain types of site

*On website-contracts.co.uk we publish various consultancy agreements, including a version of this document which omits the text attributing authorship to Docular.

More information about linking policies

This linking policy template is designed to help website owners to codify their linking policies and practices. The linking policy can be used as a stand-alone document, or as part of another legal notice.

Hyperlinks are fundamental to the world wide web. The major search engines all treat links to a website as votes for that website, and web pages with many links will – all else being equal – tend to rank more highly on the search engine results pages that web pages with few links. Higher rankings mean more traffic. Accordingly, most owners of commercial websites will want to attract as many links as possible to their websites.

On the other hand, for some websites in-links can give rise to commercial and occasionally legal problems.

This linking policy document is intended to assist with the linking process, by highlighting to potential link-givers the website owner’s requirements or preferences.  A linking policy can also be used to publicise the criteria used by the website owner’s own link-giving practices

A linking policy are sometimes called a “web linking policy”, “hyperlink policy”, “hyperlinking policy” or “link policy”; or alternatively a “linking statement” etc.

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