How to refer to a sole trader in website T&Cs?

I have a few websites and wanted to ask how I should refer to myself in the T&Cs for the websites?

95 viewscontract law

Alasdair Taylor's Answer

I would normally use a definition, such as:

  • Joe Bloggs of No 1, The Street, Townville, POSTCODE trading as JB Traders (‘JBT’)

or

  • Joe Bloggs of No 1, The Street, Townville, POSTCODE doing business as JB Traders (‘JBT’)

and then use the defined term JBT throughout the document.

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